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Go From “For Sale” to “Sold” With Our Marketing Guide

Getting ready to put your home on the market? In today’s digitally savvy world, one of the most frequently asked questions we get is “How are you going to market my property?” At Fredericksburg Realty Group and Texas Ranch Realty, we use a powerful mix of digital, print, and relationship marketing and are continually integrating new strategies for success. Browse our integrated Marketing Guide below. 


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Marketing is a critical part of putting your home on the market and selling it for top dollar. Inadequate marketing efforts mean that potential buyers cannot find the property and, as a result, cannot put an offer on it. Your home may end up sitting on the market much longer than anticipated, which may ultimately result in a lower-value sale than you were hoping for.

With Fredericksburg Realty, worry no more! You will receive comprehensive assistance marketing your property to help increase the odds that you will get top dollar from the sale. When you team up with Fredericksburg Realty, you will receive a creatively tailored marketing plan that works toward your goals at every turn. Because each property is unique, our expert team will devise a savvy and strategic marketing plan that’s tailor-made to attract the right buyers for your property. Read on for just a few of the resources we have available to market and sell your home without all the stress. 

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Preparing Your Home

The first step in the marketing process begins even before you put your home on the market. You need time to prepare your home: to take care of any necessary repairs and upgrades, stage your home, and clean it and make sure that it's ready to showcase the best of everything it has to offer. At Fredericksburg Realty, we help guide our sellers through the preparation and staging process so that they can feel confident their home will attract the right attention. 

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Once you've prepared your home, we'll send in professional photographers to take photos and prepare the listing to stand out on the market. Those photographers know how to make the property look absolutely stunning, from ensuring that it is correctly staged to letting in as much light as possible. Before you know it, your home will be ready for prime time.

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Marketing Tactics

At Fredericksburg Realty, we use a variety of marketing tactics to help get the word out to interested buyers. We will work with you to create a detailed, comprehensive marketing plan that clearly lays out exactly how you want to market your property and what the best strategy for finding your target buyers might look like.

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Print Marketing

In real estate, print marketing is still a critical part of getting your home seen and sold. We use flyers, posters, and other print materials to help showcase your home and all its incredible features. Fredericksburg Realty has in-house print capabilities and a custom publication, “Hill Country Home” Magazine, to highlight everything that makes your home truly exceptional. With commercial-grade print collateral, our clients have access to stunning literature to market their properties in record time.

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Social Media Marketing

Social media has become increasingly crucial for sharing information in various industries, including real estate. Our social media marketing efforts include sharing your home with our extensive list of followers and reaching out to your own network. We'll help you determine how to best show off your home to get the attention it needs. 

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Online Advertising

Online advertising is also critical to a property's success. We will create a page focused on your listing, complete with the property's highlights, upgrades, and architectural features. We'll talk to you about the best attributes of the property and the local neighborhood: any neighborhood amenities, the best restaurants and parks, and anything else that might attract a potential buyer to the area.

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Other Tactics

In some cases, we may use additional tactics to help market your property based on your unique target market and how you can best reach them. Working with us, you will receive a customized marketing plan that aims for success at every turn.

At Fredericksburg Realty, we want to help every seller get maximum value for their property. To help improve our efforts, we often use these strategies and others to help raise awareness about our available properties. We also work with each seller to utilize the tactics that are best for them. Reach out to us when you’re ready to get started toward your goals!


Learn about the strategies we use to create attention and traction on every listing. Contact us today to see for yourself.
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