Why Your Realtor Needs to Be a Master Marketer

No matter how impressive and luxurious the property, all homes need an effective marketing plan. Beautiful home staging and your impressive upgrades will not matter unless you know how to make contact with potential buyers who could have interest in purchasing your home. Thankfully, this isn’t a task that you have to take on without help. Our real estate agents understand the ins and outs of marketing, and we will work hard to help you cast a wider net that attracts more people to your listing. Here are a few ways that our team can help you market your home. 

One of the greatest benefits of working with an experienced real estate agent is getting to tap into their network of area connections. Since our agents have worked in the same area for years, we’ve gotten to know other agents in the area. We often communicate about new homes we’re getting ready to list for sale. When you are ready to sell your home, our professional relationships can give you a leg up on getting faster offers and a quicker deal.

The MLS, or Multiple Listing Service, is an online platform that helps sellers connect with prospective buyers. MLS listings often contain more information about the home than you can find on other online listing sites. 

One important caveat with the MLS is that only licensed agents can access the platform. The benefit of this restriction is that buyers who use the MLS to shop for homes are typically further along in the process because they are already partnering with an agent to help them with their search. You’ll pay a small fee to list your home on the MLS, but most sellers find that paying this fee is worth the increased exposure that it offers. 

When you list your home on a third-party listing site, you’ll need to include a short written description of your home that emphasizes its best features. It’s crucial that this write-up does not have any spelling or grammatical errors, as these mistakes can quickly turn a potential buyer off of your listing. This write-up should also use descriptive language that tells a story of what a prospective buyer’s life would be like if they chose to purchase your home. Our agents have experience writing these types of descriptions and can assist you in the process of creating one for your home. 

We will also help you decide how to best capture images to include with your online listing. It’s always a good idea to outsource this responsibility to someone besides yourself. Home listings that include high-quality, bright images will sell faster than homes listed with images that you took yourself. Cell phone cameras are increasing in quality, but they still leave a lot to be desired when taking pictures that will help you sell your home. 

As technology improves, the best marketing practices continue to change and evolve. One avenue that many agents are utilizing involves running promoted ad campaigns on social media. Each social platform will store information from each user who clicks on your ad, even if they don’t contact your realtor or share their email address. They do this so that they can improve the user experience by showing advertisements that each person will find relevant. 

Another idea is to use short-form videos to make your online listing more engaging. This could be a short 1-2 minute video teasing a new listing, or it could be a full-length interactive video tour. Your real estate agent will help you determine which option is best for your home listing and they will walk you through the steps of creating each component. 

Our team at Fredericksburg Realty Group knows how to market a home better than any other Kerr County real estate team. Our family-owned real estate team is passionate about displaying Texas hospitality to each client we work with. We have worked with numerous families and investors during our many years in business. Reach out to our office if you have more questions about marketing your home or if there’s anything we can do to help you get your home ready to list for sale.