Must-Have Tools We Use to Sell Your Home Faster

Must-Have Tools We Use to Sell Your Home Faster

Our team at Fredericksburg Realty Group has built a name in the market of Brady, TX real estate by giving our clients a competitive advantage when it comes to marketing homes. We invest significant time and energy into researching new strategies and tactics, and implement a number of helpful tools into our selling and marketing plans. You can learn more about some of our most effective tools as you read through this article. If you have questions after reading, or if you want to learn more about the services that we can provide, feel free to contact our office anytime at 830-997-6531.


The MLS, or Multiple Listing Service, is an online platform that connects buyers with available homes in the area. MLS listings often contain more information about available homes than what you’ll find on other online listing platforms. Only licensed real estate agents can access the MLS, so you won’t be able to use it if you’re selling your home without help. The benefit to the limited accessibility of the MLS is that buyers who shop for homes on the MLS are already working with a real estate agent on their search. This means that they are more likely to be seriously shopping for homes as compared to someone who is only casually looking at properties online.

Other real estate listing services

Our agents will help you create a listing for your home that you can share on additional third-party listing sites. The two main components for this listing are pictures of your home and a short written description that accentuates your home’s best features. It’s important that the written description has no typos or grammatical errors, as these mistakes can quickly turn a buyer off of your listing. It’s also a good idea if this write-up uses engaging language that tells a story about what a buyer’s life would be like if they chose to purchase your home. Since buying a home is an emotional experience, you’ll benefit from taking steps to evoke emotion from your buyer that leads to them developing an attachment to your home.

As for the pictures that you’ll include with your online listing, it’s a good idea if you outsource this responsibility to a professional real estate photographer. Listings that include professional photographs tend to sell 60% faster than other listings. Not only are these images more likely to garner attention from buyers that causes them to stop scrolling and engage with your listing, but they are also the listings that normally rise to the top of the list on various online platforms. These sites understand that the homes they show reflect on their platform itself, and not just on the current selection of available homes on the market. Knowing this, they take steps to ensure that the best homes show up first, and normally these are the homes that include attractive and high-quality images.

Home evaluation tools

Before you put your home on the market, you’ll need to determine the best possible asking price for your property. The ideal listing price is one that maximizes your profits while ensuring that you receive interest from as many potential buyers as possible. Our real estate agents can use various online platforms to estimate what a home’s value might be based on current market availability and what the property’s appraised value might be. We will use these tools in conjunction with a Comparative Market Analysis to best estimate what your home might be worth.

Marketing automation software

Our agents work hard to make regular contact with prospective buyers and sellers. Since this can be a time-consuming task, we use MailChimp to streamline and automate these efforts. We use this tool to better network with buyers through email and social media marketing campaigns.

Contract management software

Once you agree to the terms of a deal, you’ll need to figure out how to effectively sign and manage the contracts. Traditionally, this required meeting in person to physically sign a printed document. As you can imagine, this becomes a hassle when multiple parties must sign the same document. Thanks to contract management software platforms like DocuSign and Dropbox Sign, this is now easier than ever before. Your real estate agent will email you the documents that you need to sign via platforms like these. Rather than meeting in-person to physically sign the contract, you can provide your signature electronically by simply logging on with your desktop, laptop, or smartphone.

Now that you know a little more about how Fredericksburg Realty Group approaches selling homes, perhaps you’re interested in getting more information. Our expert agents are standing by ready to answer any questions that you have. Reach out to our office if you want to know more about how we can help you sell your home or if you’re ready to get to work at 830-997-6531 or [email protected].

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