How Professional Photography Can Be Your Secret Weapon

How Professional Photography Can Be Your Secret Weapon

If you are considering selling your home or are already in the process, you may wonder about  hiring a professional real estate photographer to help with your listing. While it may sound costly up front, working with a photographer can benefit the sale and presentation of your home in many ways. From providing high-quality photos to increasing your chance of a speedy and lucrative sale, there are several compelling reasons to work with a real estate photographer. If you are interested in selling your Harper, TX real estate or working with a professional photographer, these are some of the benefits.

Grab the attention of potential buyers

When buyers search through houses on the market, the first thing that grabs their attention and draws them into listings are the photos. Purchasing real estate is a large decision, and buyers like seeing the condition and unique features of a house before investing time in it. According to a study conducted by VHT, homes photographed by professional photographers sell 32% faster than all other listings.

In addition to your home selling faster with the aid of professional photography, it may also sell for more money. Providing your property with the best possible illustration will leave a lasting impression on buyers, and make them excited about a possible sale.

Visual representation

Working with a professional photographer can provide buyers with the best possible visual representation of your home. Experienced photographers know the best angles and areas of your home to photograph, and possess great attention to detail. They also know what buyers typically like to see when perusing homes, as well as what areas and quirks will stand out. Most importantly, an experienced photographer will know how to properly stage a photo and provide high-quality results.

According to the National Association of Realtors, 83% of agents said that having quality photos on a listing was important. High-quality images can represent your property far better than a written description!

While buyers and agents alike can agree that photos on a listing are essential for buyers, there is also somewhat of a psychological component. When buyers see photos on listings, it is easier to visualize themselves living in the home and gauge if it suits their style and aesthetic. Similar to buying a car or clothes, buyers want to envision themselves in a house and conceptualize what their lives could look like.

Pairs well with home staging

A great way to complement professional photography for your listing is by staging your home. Staging a home is a way of preparing the space for potential buyers to connect with and visualize themselves in the property. Staging neutralizes a space, by typically removing all sentimental and personal belongings and decorating the home with modern, everyday furniture. Staging is often performed by a professional and accentuates certain features of your home that are unique or attractive.

Staging pairs well with photography, as real estate photographers can further highlight these features and take shots to emphasize them. It is also a good idea to have professional photos taken if you are only staging your home for photos, to capture the highest-quality pictures of the space. If you are having maintenance or repairs done on your property, you will be glad pictures were captured beforehand. Staging your house pairs great with professional photography, and will provide great photos and videos to share with buyers throughout the selling process.

Before the photographer arrives

There are a few tasks to complete before your photographer arrives and captures permanent images of your home. If your home is staged, it is likely ready to be photographed and in great shape. Regardless, it is a good idea to do some light cleaning on surfaces like countertops, cabinets, and windows, and make sure rooms are tidy. Do a final walkthrough of the home and the rooms the photographer will take the majority of their photos in, just to be sure it is photo ready.

Choosing the right photographer

If you are unsure of how to find the best professional photographer in your area, there are a few ways to research and choose the right person for the job. The best place to start is to ask your Harper realtor who they recommend. Your agent holds expert knowledge about real estate in the area, and will certainly know of some of the best people and companies that can help create the perfect listing.

Another great way to find a photographer is by searching online and paying close attention to reviews from sellers who have worked with photographers previously. Real estate photographers usually have their portfolios or examples of their work online, so you can compare their style to yours. Additionally, a great way to find a photographer is by word of mouth. Ask people in your community if they have worked with someone and if they would be willing to recommend them.

Utilizing professional photography when listing your home has many benefits and advantages. Statistically, homes sell faster, for higher than the asking price, and draw in more potential buyers. Professional photographers can use their experience to represent your home in the most appealing way, which can be your secret weapon when listing. If you have questions about hiring a professional photographer or are interested in Harper homes, contact Fredericksburg Realty Group!

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